Overcoming Creative Rejection

Friends – I could barely contain the excitement when I was asked to create this fashion illustration for JCPenny in 1996. Their “regular” illustrator was not available, and I was called in to be the substitute artist. This was definitely one of those times that being the sub was not a dreaded title. JCPenny had high expectations of their artists, and I felt like I was performing surgery on a small 3-inch drawing. The art director explained precisely what they were looking for as they wanted me to create a culturally friendly lady. They wanted her to look like the race was unknown, so I went home to sketch pad and came up with this lovely lady. I was so thankful that I didn’t have to draw hands because I still struggle with them today. It was a great opportunity and I knew deep in my soul that I had given this my best effort.

This project gave me experience working with high-end clients and illustrating on an overnight deadline as this was before computer illustration. I still believe in the importance of drawing with your hands and enjoy working in pen and ink today. Dealing with the client’s expectations pushed me to strive for excellence. I learned upon delivery not to take things personally when the drawing was not received with the adoration that I had hoped for. I felt a tad rejected that they didn’t just love it, but I grew from the experience and still see it as a success regardless of the outcome. I would love to hear about how you overcame the rejection of a creative endeavor.  Hugs to you! Deana (Dee-na)